Arlington cafe serves gourmet food and lets customers pay what they want, by Shane Stephens in the Dallas Morning News, probes some of our assumptions with EmanciPay—a customer-controlled way to choose how much to pay for online goods that cost nothing but are worth more than that. The financial end of the story:
The no-set-price concept is intriguing, especially in this economy. Chippindale says it was inspired by One World Cafe in Salt Lake City, a pay-what-you-want community kitchen founded by her friend Denise Cerreta. But while One World Cafe is nonprofit, Chippindale intends to make money. “I definitely do not turn away from a profit,” she says.
So far, she’s not getting rich; in fact, she’s not even breaking even. Customers have been leaving an average of about $7 per person in the envelopes, and Potager’s food costs are running about $8 per person, she says.
That’s two small tests in a trial that needs many more. Think payment levels might change if the restaurants’ costs were fully exposed?