Month: April 2008

VRM link roundup

PGreenburg: should we call CRM 2.0….duh…..VRM?

Bart Stevens: VRM vrs the “I waste a 1 billion dollar/year industry, and The wheel, fire and… VRM.

Nick Brisbourne: VRM – requirements of a good service.

Keith HopperEmpowering the individual creates beneficial outcomes and cultivates an environment where these contributions are most valuable. Since the best participatory environments exist to serve individuals and address their interests first and foremost, the heavy-handed, centralized actions or exploitation of participants corrupts an online collective environment irreparably. Ideally, participants develop a feeling of ownership over the environment, and providing such an atmosphere is indispensable to ensure the environment’s continuance.

Martin Kuppinger: For me, VRM, infocards and technologies like U-Prove are the pieces of a puzzle which, when ready, shows personalization and profiling as the picture.

Nilhan: The Web 2.0 Social VRM impact on Insurance and Financial Services.

VRM is user-driven

In Two tales of user-centricities, Adriana Lukas gets at something that has bothered me for years about the term “user-centric”. It always seemed too external to me. It equates too easily with terms like “customer-focused”. It’s something an organization does for a user. Not something a user does for herself or himself.

In the past I’ve tried to steer the identity development community away from it, suggesting terms like “independent” instead of “user-centric”. But I failed and just accepted “user-centric” as is. Hell, I don’t like the term “user”, either.

But I think Adriana is right about “-driven”. It’s a much better term. I don’t know if it’s too late to get the identity community to adopt it, but we’re still getting started with VRM. Regardless of what adjectival phrases we use to describe what VRM is about, it’s essential to get our vectors right.

With VRM, our vectors are anchored on the user side, the customer side, the individual’s side. The relationships we establish and manage are on our terms and not just those of vendors. We are not against vendors in the least, of course. Our logic is AND, not OR. But it starts with the sovereign autonomy and independence of each individual as a fully-empowered participant in the relationships that comprise markets and other social arrangements. “-driven” says that much more clearly and correctly than “-centric”.

Same goes for the identity development efforts I’m most familiar with. The difference is that they’re downstream with their vocabularies and we’re not.

For the identity folks, I’d like to see a session at IIW (and discussion in any case) about concepts and vocabularies. Because when I look at this goal of Identity Commons

To support, facilitate, and promote the creation of an open identity layer for the Internet, one that maximizes control, convenience, and privacy for the individual while encouraging the development of healthy, interoperable communities.

… I see “-driven” rather than “-centric”.

So hey, maybe it’s not too late. The Identity Thing is still pretty young, too.

Another problematic noun in the identity lexicon is “provider”. Here OpenID talks about “identity providers” both as servers the user operates and as something you get from other entities. Specifically,

OpenID allows anyone who can run a web server to run an identity server. Your identity server is separate from your identity, so you are free to use any identity server that has some ability to validate your identity and you can change between them at will. An identity server is sometimes referred to as an identity provider. If you wish, you can use the services listed below with your own website as your identifier using delegation

The following sites provide OpenID identities and servers to verify them.

People want to feel, to know, that they are in charge of their own identities, and how those identities are used. “Providing” identities from the outside seems quite different, even if we’re actually talking about infrastructure that supports individuals providing for themselves — which OpenID does.

So, food for re-thought.

And, while we’re at it, maybe we should lose the term “user” as well.

VRM 2008 in Munich, 21-22 April

Thanks to the good folks putting on the 2nd European Identity Conference, also known (and now tagged) as , we  have starting in advance of it at the same location in Munich.

VRM2008 will take place on 21-22 April (all day Monday, and up until lunch at 1300 on Tuesday). EIC2008 will follow for the rest of 22 April and on through Friday, 25 April.

We also learned recently that is one of three finalists for a Special Award to be given at the European Identity Award Ceremony on the evening of 22 April. I’ll be there for all of it. This includes a talk titled What Happens When the Users are Really In Charge, at 1030 on Wednesday 23 April. An interview with Dr. Christian Stöcker, SPIEGEL Online, will follow.

Here’s the deal. Anybody registering for VRM2008 will receive:

  • a conference pass for VRM2008 (21-22 April)
  • all EIC keynotes on 22nd April
  • the evening event on 22nd April with buffet dinner, Bavarian beer and a great live band
  • the Internet Scale Identity track sessions on 23rd April, which include the talk and interview listed above.

The event location, Forum am Deutschen Museum, is in the center of Munich.

Free registration is here.

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