Nor can CRM. Not really. The middle name of both is Relationship, and those require respect for each other’s boundaries. We don’t have that yet online, and can’t without working standards (hello MyTerms), tech, and norms. In fact, the opposite prevails: extreme exploitation of absent personal privacy.

Helen Nissenbaum has been teaching us that for decades, and working on solutions. One is Adnauseum, which may be on your browser already.  It works (says that last link) “by automating ad clicks universally and blindly on behalf of its users. Built atop uBlock Origin, AdNauseam quietly clicks on every blocked ad, registering a visit on ad networks’ databases. As the collected data gathered shows an omnivorous click-stream, user tracking, targeting and surveillance become futile.” In another word, obfuscation.

And that’s what Helen will unpack when she speaks in our salon series here at Indiana University next Tuesday at 4 pm Eastern, and on Zoom. Her title is Why Obfuscation is (still) Needed (more than ever). Here’s the flyer, with the registration and Zoom links:

And in case you don’t click on that, here it is again.

See you there.