A point is reached, in the spread of an original idea, when its source realizes that others can make the case for the idea at least as well — if not better — than he or she can.

That point came for me with VRM a while ago, from a number of the sources I just added to the blogroll there on the right. But it was especially gratifying to read What Comes After CRM, from Jay Deragon, about whom I’m sorry I wasn’t clued into sooner than the last few weeks, when I started catching up on his writing, that of Carter Smith, and other colleagues of theirs. In fact, while making their improving acquaintance, I wrote the forward to their book, The Emergence of the Relationship Economy.

Lots of grist for our mills there.