Me2B might have been a better label for VRM if we had used it in the first place. But we didn’t, and efforts to rebrand VRM as Me2B since then have, alas, failed.
Examples:
- Ctrl-Shift forecasted “the rise of Me2B” to use Me2B in 2014 and made it the theme of PIE 2017.
- Meeco used Me2B as synonym for VRM in 2016, when it also created Me2B Labs.
- The Me2B Alliance, came along in 2018, and we posted VRM is Me2B on 13 May 2019 here on this site. We also co-labled a number of VRM Days Me2B as well. The Me2B Alliance became Internet Safety Labs in May 2022.
When this page went up in 2019, we included this list of pages we felt were relevant to the Me2B label:
- Personal Scale (29 April 2019 in ProjectVRM)
- VRM TBDs (15 December 2018 in ProjectVRM) This was the first draft of what’s now ProjectVRM’s Punch List)
- The Only Path from Subscription Hell to Subscription Heaven (11 September 2018 in ProjectVRM)
- Why personal agency matters more than personal data (and in Medium on 23 June 2018)
- If your privacy is the hands of others alone, you don’t have any (16 December 2018 in Privacy News Online)
- Privacy as a Right (5 December 2018 in Privacy News Online)
- Privacy is Personal (30 November 2018 in Privacy News Online)
- Is this a turning point for publishing? (24 October 2018)
- Toward no longer running naked in the virtual world(12 October 2018)
- Engineers vs. Re-Engineering (2 August 2018 in Linux Journal)
- Privacy = personal agency + respect by others for personal dignity (10 July 2018 in ProjectVRM)
- What’s wrong with bots is they’re not our own (7 June 2018)
- Cookies that go the other way (21 May 2018 in Linux Journal)
- Our time has come (16 May 2018 in ProjectVRM)
- Privacy is still personal (4 May 2018 in Linux Journal)
- Privacy is personal. Let’s start there. (2 May 2018 in Customer Commons and in Medium)
- How wizards and muggles break free from The Matrix (4 April 2018 in Linux Journal)
- For privacy we need tech more than policy (2 April 2018)
- Every User a Neo (31 January 2018 in Linux Journal)
- A positive look at Me2B (17 November 2017 in ProjectVRM)
- The Intention Economy: When Customers Take Charge (Harvard Business Review Press, May 2012)
VRM still needs a better label, and we invite suggestions. That’s why we’re leaving this page in the menu for this site. (And who knows: maybe Me2B will still win in the long run. For now, however, it’s on the bench.)
Last updated on 16 October 2023.