Adriana Lukas has posted A VRM Journey, a long and substantial manifesto. Highly recommended reading.

Much tweeted-about too.

It comes at a time when there is a bit of debate about VRM, started by Graham Hill at CustomerThink. I responded here. Graham came back with this. Iain Henderson, Alan Mitchell and I all responded in the comments below. Still Titled posted VRM & CRM – There’s no need argument there. The list goes on.

What matters more is that real work is going on, and the trip is just starting.