Right now you can watch, live, Jeff JarvisNew Business Models For News Summit. Wish I were there, but I’m low on clones and have too much else to do.

But I can still make a point and point out what we’re already doing.

My point: We need a business model built on the customer side, the user side, the demand side. Not more and more models built on the supply side (most of which still come down to advertising and subscription). We need a model that creates and builds on relationship, and doesn’t just improve the transaction process.

We have that. Here’s what we’re already doing:

There’s more, and the first two of those are stale and need to be updated. But I wanted to at least point to those three items for now, while we’re busy working on a Knight NewsChallenge for a VRM project. More as we move downstream with that.